It has a strong focus on marketing the Grampians wine region, initiating major events and participating in other broad-scale regional marketing campaigns.
Initiatives such as the Western Victorian Wine Challenge also encourage local winemakers to continually raise the bar for local product.
The GWI works closely with industry stakeholders and all tiers of government; and the GWI committee serves as a reference group for the Wine Victoria.
Want to visit our region? Go to visitgrampians.com.au